Insights on Consumer Online Purchase Decisions of Women’s Footwear
نویسندگان
چکیده
منابع مشابه
Determinants of Purchase Behaviour of Online Consumer
Online consumer behaviour is a broad and interesting area of study that can benefit organizations in their efforts to market and sell products online. As consumers’ attitude towards online shopping is a prominent factor affecting actual buying behaviour, this research attempts to investigate a modest part of that area. The results of study of perceptions of 200 online purchasers in Hyderabad re...
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Consumers frequently engage in pre-purchase search to extract up-to-date information for their purchase decisions. Search is an essential part of online comparison-shopping and decision-making process as it reduces purchase related uncertainty and increases the likelihood of purchase satisfaction. In this paper, we study how determinants of prepurchase search, purchase related uncertainty and t...
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In order to understand the effect of online reviews on consumer purchase behavior, more than 400 Taobao shops’ online reviews are collected. Based on S-O-R model (Stimulus-Organism-Response Model), this paper studies the influence on consumer purchase behavior according to online reviews of experience goods from a new perspective of consumer learning. Using SPSS 19.0 software for data analysis ...
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Search engines play an important role in helping users find desired content. With the increasing deployment of computerreadable privacy policies encoded using the standard W3C Platform for Privacy Preferences (P3P) format, search engines also have the potential to help users identify web sites that match their privacy preferences. We implemented a “privacy-enhanced” search engine to aid users i...
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ژورنال
عنوان ژورنال: Studia Universitatis Babes-Bolyai Oeconomica
سال: 2018
ISSN: 2065-9644
DOI: 10.2478/subboec-2018-0008